Studio Brief 02 - Visual Investigation

Visual investigation 

A graphic discipline that works along side chosen cop theme.

Defining the brief
                                   

• State what the issue is and where it comes from

• why the issue is something that can be resolved visual communication. State what needs to be communicated (essential and desirable) is there a hypothetical client who and why?

• Importance isn't in the production and cost as much as it would be and more of what is the role of research is. Making a theoretical discussion and applying it to practice. 

• Propose a question and how that can become a graphic outcome.

Question:

How has the punk subculture had an influence on graphic design?

• Is punk an effective way of communicating?
• DIY Design/hands on approach to graphic design 
• How has punk changed the way we design and communicate in design?

Thoughts: 

• Represent punk as an attitude
• Punk is often used in advertising, contrasting the original beliefs, its used a symbol for standing out and being youthful. 
• How has corporate design/advertising used subcultures

Thinking of a possible design outcome (to better influence research and question):

• Handmade zine - using handmade techniques to create a successful outcome
• Lookbook - showcasing fashion and the design of publication within zine format
• Showcasing the history of punk in West Yorkshire.
• Showcasing the modern punk with the old style of production - back to traditional roots.
• Is punk relevant to today? 
• Punk recipe book
• Consumerism and the use of punk
• Guide to Leeds - Punk
• Post-punk - in original punk form
• Punk in modern day - using traditional punk format.
• History of punk in Leeds, in photo publication format.

Research 

Reading material/inspiration: 

Fanzine documenting when punk landed in Leeds: 

http://www.yorkshireeveningpost.co.uk/news/the-fanzine-that-documented-when-punk-landed-in-leeds-1-4655735

Internet resource: 

https://99designs.co.uk/blog/creative-inspiration-en-gb/ripped-punk-influences-graphic-design/

Task

Producing an a3 sheet which defines and outlines your research question and the design brief which addresses the following in guiding theoretical work: 

Research Question: The influence of subculture:
How Relevant is the Punk subculture within Graphic design?

There is an importance in regards to research within the context of understanding visuals. The range and extent in terms of subcultures, as well as their relevance within the realm of aesthetics are important to be aware of within creating effective content.

An exploration of various aspects of aesthetics,  plus a variety of different research in terms of other which can be used to fully acknowledge as well as an understanding of all aspects of the chosen theme and question. In this understanding, there is a range of different ideas to take into consideration and contribute to best understand the different topics.

Specific research considerations within understanding the subject matter and within the production and potential in relation to the subject matter include stock consideration, method of production of constructing the outcome, colour choice the relevance within it and the the effectiveness it creates, what imagery is appropriate to the chosen idea, how these images can be sourced if needed and created from theoretical research. Considering the visuals of the ideas such as typography, principles such as function, rational expressive, modernist. Considering and further exploring the audience, who it will appeal to and why also thinking about how the audience can interact and to what extent.