With this research it helped to inform my practical work and make better design choices with meaning and context.
I wanted to look at perfume packaging and promotion as often times its very gender centered in the marketing.
Marc Jacobs:
I've noticed the branding for Marc Jacobs is very feminine and floral looking to match the brand name 'daisy' , even the bottle its self is very floral focused, also in their campaigns and promotion only feature women, making the target audience and obvious, possibly to give an essence to the type of sent there trying to sell to their market audience.
Diseseal:
Very bold looking promotion, not a lot of images with men but a lot of textures and bold looking type with earthy colours and grey and blue tones. I took this into consideration when looking into my own visual communication in how i could present my work and create a certain message with type and colour.
The "only the brave" packaging has a very strong essense, completely contrasting to the marc jacobs approach, giving an obvious gendered biased to each one.
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