Semiotics - Lecture

Questions:

• How do signs give a meaning?

• How are emotions evoked with signs?

Studying different components e.g red evokes danger and passion. Although this isn't what red actually is its interesting to look at what connections we make with certain images.

Semiotics debunks meanings, brings things into question, makes us understand cultural codes to understand.

Barthes Mythologies (1957)

This piece of art made by John Costable ( 1821) has been brought up multiple times in an example of how manipulation has been used to portray an idea and how easy it is to do. Its interesting to analyse an image and question why certain things are there and why.

If we bring this to a more current time, there was also a discussion about the company mcdonalds and what they represent and what it makes us as the consumers think of such as health, food, obesity, corperate, cheap, quick etc.