Study Task 05 - Studio Brief 2 - Research

• x 3 separate design sheets
• Looking at specific forms of research 
• Visual research 
• Target audience research 

Task 1 - 

1x design sheet outlining relevant contextual research 

Must have at least 4 relevant areas of research/information that will inform your design strategy (At least one of these should be related to chosen cop theme) 

• Looking at examples of editorial design in terms of the zine format both past and current and see how they differ, and are zines dead?

•  How is the punk style being represented today within editorial design?

• Commercial use, modern context (influence of punk how its seen and the morals of the subculture)

• Different mediums in which punk has been used and represented other than editorial and is it reaching the masses?

How can punk be put into new cultural context

think about content to be fashion - modern punk fashion

modern music 

Useful research references

Modern punk editorial design: http://www.coolhunting.com/food-drink/mouthfeel-a-punk-foodie-zine

Punks not dead, an editorial shot: 

https://milk.xyz/feature/punk-is-not-dead-an-editorial-shot-by-byron-spencer/

the punk attitude within a modern zine:

https://www.behance.net/gallery/10345517/REBEL-Typeface-Magazine-Masthead

Task 2 

Target audience research :

Who will be engaging with this work?

Punk, design enthusiasts, music enthusiasts, 

Include  geographic (country religion) demographic (age, job, income, socio economic status the psychological values, beliefs)

To better understand this compose 3x "personas" (represent the cross section of target audience)

Task 3 -

1x design sheet

identifying relevant and related visual examples. 

This design sheet must include 4 examples of graphic design that's relevant, can be quite diverse.

• Looking closer - visual research - introduction to research methods

• looks at various approaches and technologies such as semiotics and semantics 

• Appropriate for own project, look at the language "rhetoric

• upgrade vocabulary 

• Structuralism and semiotics 

Outcome consideration 

• Whats the goal of this?

• What is the outcome I want to create?

Content?

Fashion? Design and the punk aesthetic 

Music? Punk bands and what they represent. 

Possibly looking into creating an editorial outcome showcasing either fashion or music involved in the punk style...